Adi Hoesle
The Origin of Art
13 August – 5 November 2023
Grand Exhibition Hall
At the beginning of an artistic creative process, there is often an inner image that arises in the artist’s mind. But can this image be traced back? What happens in the brain when we create or look at art?
These questions are a starting point for Adi Hoesle’s work. With his videos, sculptures, photographs, paintings, installations and multimedia works, the artist from Babenhausen moves at the interface between art and neuroscience. In the form of visualizing brain waves, by examining neurotransmitters, with microphotographs of brain cells or 3D printed brain vessels, Hoesle succeeds in transferring scientific motifs into aesthetic works.
A highlight of the exhibition in Heidenheim will be an augmented reality, made possible with the kind support of the company Brainlab, which will allow the public to take a look inside the artist’s brain. The augmented reality can be experienced on Thursdays and Sundays.
What the exhibited works have in common is the sensual investigation of the connection between seeing, thinking and acting. This becomes especially clear when impairments in one of these fields come into play. In the Kunstmuseum Heidenheim, for example, the question of not seeing is a theme. In the center of the exhibition, visitors can encounter a work of art in a black box without seeing it. Only the description they hear creates images in their minds. In addition, a Braille installation will make visitors think about how we deal with the inability to read and how a text becomes a pure image for the blind.









